Excerpt:

Earlier this week YouTube launched a new feature for non-profit organizations called “Call to Action”, allowing these organizations to place special overlay ads on their videos free of charge. These overlays can direct viewers to the non-profits’ homepage, where users can elect to donate money, sign up for mailing lists, and interact with other members in the community. And unlike typical ads on YouTube (which video uploaders don’t generally have control over), non-profits can specifiy exactly which page they’d like to redirect to.

Link to TechCrunch.com article: http://www.techcrunch.com/2009/03/27/special-youtube-ads-earn-nonprofit-10000-in-a-single-day/

Link: http://arstechnica.com/news.ars/post/20090122-youtube-to-allow-big-media-to-bring-own-ads-take-on-hulu.html

Link: http://www.technewsworld.com/rsstory/65874.html