TimPeters.ca » Marketing http://www.timpeters.ca The Personal Website Of Tim Peters Thu, 22 Jul 2010 07:45:38 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Pixazza Launches Crowdsourced 'AdSense for Images' http://www.timpeters.ca/2009/03/28/pixazza-launches-crowdsourced-adsense-for-images/ http://www.timpeters.ca/2009/03/28/pixazza-launches-crowdsourced-adsense-for-images/#comments Sat, 28 Mar 2009 19:53:32 +0000 Tim http://timpeters.ca/?p=668 Excerpt:

Photo ad network Pixazza has launched an e-commerce feature that enables viewers to click on items in an image, then view online product listings for them.

The service enables web publishers to add little yellow tags to items in an image. When users hover over the tag, a product listings box appears that enables them to click through to retailers and make purchases. Websites like iamnotobsessed.com have been testing the feature since last fall, according to BusinessWeek, who dubbed the offering “AdSense for images.”

LINK: http://www.marketingvox.com/pixazza-launches-crowdsourced-adsense-for-images-043640/

]]> http://www.timpeters.ca/2009/03/28/pixazza-launches-crowdsourced-adsense-for-images/feed/ 0 The Most Innovative Companies in Advertising & Marketing http://www.timpeters.ca/2009/02/22/the-most-innovative-companies-in-advertising-marketing/ http://www.timpeters.ca/2009/02/22/the-most-innovative-companies-in-advertising-marketing/#comments Sun, 22 Feb 2009 00:24:05 +0000 Tim http://timpeters.ca/?p=550 The Most Innovative Companies in Advertising & Marketing


  1. Crispin Porter + Bogusky: New clients including Best Buy, Hulu, Microsoft, and Old Navy have flocked to the ad shop that made Burger King cool.
  2. TBWA\Worldwide: TBWA’s Media Arts Lab’s “Get a Mac” tag team continues to define the brand battle of the 21st century.
  3. Barbarian Group: The scrappy digital production shop behind the Subservient Chicken is now an interactive lab for companies such as Adobe and CNN.
  4. AKQA: Advertising at this boundary-crossing agency spans fuel-efficiency apps for Fiat, alternate-reality games for McDonald’s, and sneaker-design tools for Nike.
  5. Naked: The media-agnostic British shop has grown 80% in New York with clients such as Johnson & Johnson and Nokia.
  6. AdMob: The two-year-old mobile ad network had a banner year and landed $17 million of funding from Sequoia Capital.
  7. Saatchi & Saatchi S: Former Sierra Club prez-turned-Wal-Mart consultant Adam Werbach gained access to huge companies after Saatchi & Saatchi bought his firm.
  8. Goodby, Silverstein & Partners: The San Francisco-based agency stretched far beyond display ads, including a Wario Wii ad that demolished its own YouTube page.
  9. 42 Entertainment: The stealth multi-platform marketers built buzz for The Dark Knight with an alternate-reality campaign.
  10. Obscura Digital: This band of projectionists turns the world into a billboard for brands including GM, Google, and Oracle.

SOURCE:  http://www.fastcompany.com/fast50_09/lists/the-most-innovative-companies-in-advertising-marketing.html

]]> http://www.timpeters.ca/2009/02/22/the-most-innovative-companies-in-advertising-marketing/feed/ 0 Social Media: Listening is the New Marketing http://www.timpeters.ca/2009/02/21/social-media-listening-is-the-new-marketing/ http://www.timpeters.ca/2009/02/21/social-media-listening-is-the-new-marketing/#comments Sat, 21 Feb 2009 23:31:26 +0000 Tim http://timpeters.ca/?p=542 Link: http://www.practicalecommerce.com/articles/976-Social-Media-Listening-is-the-New-Marketing

]]> http://www.timpeters.ca/2009/02/21/social-media-listening-is-the-new-marketing/feed/ 0 Top Media & Marketing Innovations of 2008 http://www.timpeters.ca/2009/01/18/top-media-marketing-innovations-of-2008/ http://www.timpeters.ca/2009/01/18/top-media-marketing-innovations-of-2008/#comments Sun, 18 Jan 2009 19:57:18 +0000 Tim http://timpeters.wordpress.com/?p=309 Link: http://www.adweek.com/aw/content_display/news/agency/e3if39d7edc6dfc96b5120849faaec2af00?pn=1

]]> http://www.timpeters.ca/2009/01/18/top-media-marketing-innovations-of-2008/feed/ 0 Burger King's Antisocial 'Whopper Sacrifice' Lands in the Dumpster http://www.timpeters.ca/2009/01/16/burger-kings-antisocial-whopper-sacrifice-lands-in-the-dumpster/ http://www.timpeters.ca/2009/01/16/burger-kings-antisocial-whopper-sacrifice-lands-in-the-dumpster/#comments Fri, 16 Jan 2009 06:17:15 +0000 Tim http://timpeters.wordpress.com/?p=307 LINK: http://www.ecommercetimes.com/rsstory/65858.html

]]> http://www.timpeters.ca/2009/01/16/burger-kings-antisocial-whopper-sacrifice-lands-in-the-dumpster/feed/ 0 How Would Walt Disney Market in 2009? http://www.timpeters.ca/2009/01/14/how-would-walt-disney-market-in-2009/ http://www.timpeters.ca/2009/01/14/how-would-walt-disney-market-in-2009/#comments Wed, 14 Jan 2009 07:19:29 +0000 Tim http://timpeters.wordpress.com/?p=294 Link: http://discussionleader.hbsp.com/sviokla/2008/12/what_would_disney_do_to_market.html?cm_mmc=npv-_-MGMT_TIP-_-JAN_2009-_-MTOD0113

]]> http://www.timpeters.ca/2009/01/14/how-would-walt-disney-market-in-2009/feed/ 0 Jigsaw.com http://www.timpeters.ca/2009/01/14/jigsawcom/ http://www.timpeters.ca/2009/01/14/jigsawcom/#comments Wed, 14 Jan 2009 04:19:44 +0000 Tim http://timpeters.wordpress.com/?p=269 Has anyone had success using Jigsaw.com ?

]]> http://www.timpeters.ca/2009/01/14/jigsawcom/feed/ 0 "That's a neat marketing idea, but we don't have the budget this year"? – BULLSHIT ! http://www.timpeters.ca/2009/01/07/thats-a-neat-idea-but-we-dont-have-the-budget-this-year-bullshit/ http://www.timpeters.ca/2009/01/07/thats-a-neat-idea-but-we-dont-have-the-budget-this-year-bullshit/#comments Wed, 07 Jan 2009 03:30:02 +0000 Tim http://timpeters.wordpress.com/?p=243 A blog post by Seth Godin that I wish every marketer would read ! http://sethgodin.typepad.com/seths_blog/2009/01/do-ads-work.html

]]> http://www.timpeters.ca/2009/01/07/thats-a-neat-idea-but-we-dont-have-the-budget-this-year-bullshit/feed/ 0 75% Response Rate with Personalization- the Power of “Reciprocity” http://www.timpeters.ca/2009/01/07/75-response-rate-with-personalization-the-power-of-%e2%80%9creciprocity%e2%80%9d/ http://www.timpeters.ca/2009/01/07/75-response-rate-with-personalization-the-power-of-%e2%80%9creciprocity%e2%80%9d/#comments Wed, 07 Jan 2009 03:19:40 +0000 Tim http://timpeters.wordpress.com/?p=238 sticky_note1

LINK: http://www.neurosciencemarketing.com/blog/articles/post-it-personalization.htm

]]> http://www.timpeters.ca/2009/01/07/75-response-rate-with-personalization-the-power-of-%e2%80%9creciprocity%e2%80%9d/feed/ 0 The Secrets of Marketing in a Web 2.0 World http://www.timpeters.ca/2009/01/07/the-secrets-of-marketing-in-a-web-20-world/ http://www.timpeters.ca/2009/01/07/the-secrets-of-marketing-in-a-web-20-world/#comments Wed, 07 Jan 2009 00:49:29 +0000 Tim http://timpeters.wordpress.com/?p=222 HINT – don’t talk at consumers, have a conversation.

Wall Street Journal Article: http://online.wsj.com/article/SB122884677205091919.html?mod=dist_smartbrief

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