Google Tips for More Conversions
16.03.2009
WebProNews Article: http://www.webpronews.com/topnews/2009/03/16/google-tips-for-more-conversions
16.03.2009
WebProNews Article: http://www.webpronews.com/topnews/2009/03/16/google-tips-for-more-conversions
15.03.2009
Good blog post by Seth Godin: http://sethgodin.typepad.com/seths_blog/2009/02/personal-branding-in-the-age-of-google.html
23.01.2009
Link: http://www.neurosciencemarketing.com/blog/articles/google-and-your-brain-part-2.htm
Link: http://www.neurosciencemarketing.com/blog/articles/branding-brains-and-google.htm
7.01.2009
NY Times article: http://www.nytimes.com/2009/01/05/technology/internet/05google.html?_r=1
This is a really interesting article by Erick Schonfeld over at TechCrunch.com. It looks like there is going to be a lot of changes in search, and because of its reach into all aspects of business it is something everyone should be keeping an eye on. http://www.techcrunch.com/2008/12/28/the-future-of-social-search-or-why-google-should-buy-facebook/
FROM GOOGLE: Today, the Google mobile ads team is announcing a new campaign-level option that allows those of you who are AdWords advertisers to show your desktop text and image ads on the iPhone, the T-Mobile G1, and other mobile devices with full (HTML) Internet browsers. The ads can point to desktop landing pages so you don’t need to create mobile landing pages or ads in mobile formats. The ads will have many of the same benefits as our standard mobile ads, such as the delivery of mobile-specific calls-to-action and reaching mobile users that are searching with their phones more than ever — especially during the holiday season.
You may have seen ads running on the iPhone and G1 already. That’s because Google Search on these devices used to show desktop results pages modified for these phones. Recently, the Google mobile team launched new results pages formatted specifically for the iPhone. Now, advertisers will be able to display ads exclusively on these mobile devices, create campaigns for them, and get separate performance reporting. If you prefer not to show your desktop ads on these phones, you can opt out and show ads only on desktop and laptop computers.
BUSINESS WEEK ARTICLE: http://www.businessweek.com/the_thread/techbeat/archives/2008/12/googles_search.html
Saw this great “layman’s” guide to PageRank (how Google ranks its search engine results) and thought I would share it with everyone- this is a solid read for people trying to get a quick understanding of how it works.
http://www.practicalecommerce.com/articles/905-PageRank-What-Is-It-And-How-Do-You-Calculate-It-