Despite Debate, Brands Find Value on Twitter
30.12.2008
I really like this article on how some big name companies are using Twitter.
EXCERPT:
It’s been called a tech-geek fad, a business flop-to-be, and a waste of time for most marketers, but the fact is big name brands are on Twitter. While detractors argue brands don’t even belong on the quick messaging platform, they are there — from Ford to Dunkin’ Donuts to Whole Foods. They’re engaging in experiments with customer service, branding, and corporate culture-building in the decidedly public forum.
LINK: http://www.clickz.com/3632210
